We ask the hard questions first. Like, what makes you different? Or, what value do you bring to your customer’s life? Forgive us if we pry a little. We have to know you and your brand inside out. So we talk to the people that matter, see where you’ve been, where you are and where you’re going. We’ll ask to see logos, advertising, signage, brochures, websites and everything in between. Then we’ll see what you’re up against.
We’ll (re)introduce you to your competitors. We’ll nose around and see what they’re up to. You’ll get a cold, hard look at what they look like, what they’re saying, how they’re saying it, what colours they use, what media channels they exploit. Why would you want to do the same as them? You’re different.
A real, relevant and respected brand has its own way of talking. A voice of conviction and authority. Or wit and warmth. It can speak with sophistication or a smile. It’s wild and wacky, or restrained and poised. Your brand’s voice should be as unique as your fingerprint. Between every line your customer has to sense your personality, humanity and understanding.
Once we know who you are, who you’re up against and how you sound, we’ll get down to the thinking and jotting and sketching. From everything we’ve learnt from the audits and positioning, we chip away and shape and craft a brand that gives you your own presence.
Stationery, brochures, advertising, direct mail, e-marketing, signage, environments, website, social media and more. All part of one highly respected family. Complementary items in a coherent whole. Your voice throughout. Oh, and with brand guidelines to help you stay on top of it all.